Privacy Policy

Last updated: November 4, 2026

The short version: your images never leave your device, we don’t build a profile of you or sell data to anyone, and the only personal information we keep is what a purchase requires — your email and your license record. The one cookie on this site belongs to Google Ads and only tells Google whether an ad it showed you led somewhere; details below.

Your images

Squishify processes images entirely in your browser. They are never uploaded to our servers — we don’t have servers that could receive them. In the WordPress plugin, finished images upload directly to your own WordPress site, never to us.

What we collect

• No account, ever. There are no sign-ups and no profiles. Free use needs nothing from you but the images you keep on your own device.
• Purchases. Payments are processed by Stripe, the merchant of record — card details go to Stripe, not us. From a purchase we receive and store your email address and a license record (key, product, subscription status), which we keep to activate your license and help you in support.
• Free trial. Starting a trial sends us the email address you enter, which we keep with the trial record so we can send the confirmation link and, later, help you in support. The usage entry below also notes which part of the app the trial was started from.
• License activation. When you activate or the app re-validates a license, it sends our API the license key and a random installation identifier. That identifier is generated locally and identifies the browser or site install — it is not derived from your hardware, and we do no fingerprinting.
• Analytics. We use Cloudflare Web Analytics — cookieless, aggregate page metrics with no cross-site tracking and no personal profiles.
• Ad measurement. We advertise on Google, and the Google Ads tag runs on our web pages so Google can count when a click on one of those ads led to a download or a purchase. If you arrived from a Google ad, the tag stores a first-party cookie (_gcl_aw) holding Google’s click identifier for up to 90 days and reports the conversion back to Google with it. It sees nothing about your images, we never send Google your email, and it does not run inside the WordPress plugin. How Google uses this data.
• Usage. When you use the app, we record an anonymous entry: a random ID with no personal information attached, which page brought you here, how many images and bytes were processed, which tools and Pro features you opened, and whether you started a trial or a checkout. It tells us whether the app is actually working for people. It holds no IP address, no filenames, no image content, and nothing that identifies you or follows you across other sites. We delete that entry after 90 days, keeping only daily totals — how many people used the app that day, how many images they processed and which features they opened — which are just counts and describe no one.

What stays on your device

Your license key, app settings, and (in Pro) the autosaved session live in your browser’s local storage. They never sync anywhere. Clearing your browser data removes them. If you start a free trial, the address you entered is kept there too, so the app can remind you to confirm it and let you correct a typo.

Third parties

Three: Stripe (payments, receipts, billing portal), Cloudflare (hosting, analytics, our license API) and Google (Ads conversion measurement, described above). We never sell or share your information for advertising.

Your data, your call

Want your purchase email removed from our records? Email hello@squishify.app from the purchase address. (Note: removing it means we can no longer look up your license if you lose your key.)

Questions

hello@squishify.app — a human reads it.