A Typical Go Live Story
It's almost launch day. The client hands you fifty large images to use.
No good — these need to be cropped and resized first. Off to the creative team, who prep everything in their design tool of choice and send back a link to the finished files.
Image%20from%20studio%20for-website_09%20final.jpg
Great. Time for a batch rename.
Now, prep everything for upload. Oh no — still too large. Time to load up the usual image optimizer, running batches by hand. Most sail through, but a few sit stubbornly over the 5MB limit.
While you wrestle with those stubborn images, the account executive leans in: these are embargoed until launch. What's this tool's retention policy on anything you upload? Too late now. I'm sure it'll be fine.
Finally ready, you upload everything and place each asset where it belongs.
The client calls. Wrong set of images.
For years, this was the routine — export, resize, rename, and prepare assets for websites, landing pages, microsites, over and over. Some tools optimized well but gave no preview, or came with retention policies nobody had time to read. Others only handled renaming. And the design team was always too busy to prep every single asset by hand.
Enter Squishify.
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